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Arizona Mortgage Company Launches Site Specific to 3/1 ARM Mortgages

29 April 2005

American Mortgage Specialists is proud to announce the purchase of http://www.3yearARMs.com, a website devoted entirely to 3-year Adjustable Rate Mortgages (ARM loans).

Michael George, branch manager of American Mortgage Specialists purchased the domain name from a Nevada corporation that specializes in internet marketing for mortgage companies: KOG Enterprises, Inc.

"KOG has helped us bring in a great deal of new business over the past several months. We have seen a remarkable return on investment thus far," Mr. George explained.

3yearARMS.com will be devoted entirely to the 3/1 ARM product. Different types of 3-year Adjustable Rate Mortgages will be discussed, but only ARMS and only ARMS that are fixed for 3 years.

"This is so that our visitors, who are shopping for a 3/1 ARM will find exactly what they are looking for," Mr. George explained.

"It is frustrating to search for something and find a webpage that happens to mention your search phrase, but may have very limited information on the topic that you really care about...in this case- 3 year adjustable rate mortgages."

With that said, American Mortgage Specialists is also intending on launching other mortgage product specific websites.

Soon to be launched are:
http://www.5yearARMs.com
http://www.TheOptionARM.com
http://www.VA-Home-Loans.info
http://www.DiscountedListings.com

American Mortgage Specialists, Inc. hopes that with each website, they can target a specific demographic. However, American Mortgage Specialists is not interested in taking all of the business themselves.

"We are only licensed in a handful of states. Personally, I like to concentrate on Arizona, California and Utah myself," said Mr. George.

"If lenders from other states would like us to link to them- from www.3yearARMs.com or any of our other sites- please contact me."

Source: PR Web


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