buySAFE Survey Reveals Online Holiday Shoppers Concerned Over More Than Just Identity Theft and Credit Card Fraud24 November 2006
76% would purchase more frequently from independent online retailers if there was a way to guarantee every online purchase (i.e., you get what you bought or get your money back) Between November 3-13, 2006, 1,000 interviews were completed online among a sample of respondents age 18+. While participating in the ten-minute survey, respondents completed a series of questions pertaining to their intended online shopping habits for the upcoming holiday season and their perceived level of security associated with online purchasing.
About buySAFE
buySAFE, Inc. is the leading trust and safety company for e-commerce transactions. buySAFE qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. The buySAFE bond is backed by Liberty Mutual, Travelers, and ACE USA for up to $25,000, and boosts consumer confidence for lesser-known online retailers, allowing them to compete with the big, established brands. buySAFE has issued more than 9.5 million surety bonds on individual online purchases. There are currently more than two million items bonded with buySAFE that can be found at www.buysafeshopping.com. buySAFE is headquartered in Arlington, Virginia. More information can be found at www.buysafe.com.
About Insight Express
InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles, and San Francisco. InsightExpress is affiliated with General Atlantic LLC. For more information, visit us at www.insightexpress.com or contact us at 203-406-3233.
Media Contact: Julia Konstantinovsky Atomic PR (415) 402-0230 Email Contact
SOURCE: buySAFE
Source: marketwire
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