Deluxe Strengthens Efforts to Fight Fraud Through Multi-Level Identity Theft Protection and Recovery Service

Deluxe Financial Services today announced the launch of Deluxe ID TheftBlock(R) 2.0, an advanced fraud recovery and protection tool offered to consumers on behalf of financial institutions. A turnkey program, Deluxe ID TheftBlock 2.0 offers two levels of protection -- Deluxe ID TheftBlock(R) Basic, a fraud recovery solution, and Deluxe ID TheftBlock(R) Plus, a fraud detection and prevention solution.

"Financial institutions are striving to increase the security of their institution by detecting and preventing fraud, avoiding costly recovery efforts and protecting against losses due to theft and account takeover," said Luann Widener, president, Deluxe Financial Services. "By arming financial institutions and consumers with effective fraud protection and recovery assistance, Deluxe ID TheftBlock 2.0 enables financial institutions to increase security and minimize the devastating losses of fraud and identity theft-related crimes."

Deluxe ID TheftBlock Basic provides multifaceted recovery assistance to consumers who fall victim to identity theft. After fraud occurs, a team of highly trained identity theft recovery agents assist victims in detecting additional fraud and work to halt additional fraud loss. In addition, this team helps consumers recoup certain out-of-pocket expenses and restore their credit standing.

Deluxe ID TheftBlock Plus offers consumers monitoring and protection services, including daily credit report monitoring and security alerts, for the early detection of fraudulent activity. If fraud is detected, consumers automatically receive the multifaceted recovery assistance offered by Deluxe ID TheftBlock Basic.

"Deluxe is committed to helping financial institutions achieve their most critical business objectives, find and maintain a competitive edge, and achieve success," said Widener. "Deluxe's comprehensive suite of products and services makes it easier for financial institutions to achieve their business goals while simultaneously enhancing consumer engagement, fighting fraud and achieving market differentiation."

Financial institutions can offer Deluxe ID TheftBlock 2.0 to all account holders, or to select consumer segments as an added account benefit. In addition, the service is available as a retail solution. For additional information, visit http://www.deluxe.com .

About Deluxe Financial Services

Deluxe Financial Services is a business unit of Deluxe Corporation (NYSE: DLX). Building on the company's history as the leading check printer, Deluxe uses its knowledge and understanding of consumer preferences to orchestrate outstanding client experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance consumer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at http://www.deluxe.com .

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