Direct Response Financial Services Expands its Card Loading Network24 January 2005
Direct Response Financial Services, Inc. (OTCBB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced that it has entered into an agreement with Worldwide Financial Services, Inc. dba Express Payment Solutions ("EPS") and Optimum Pay USA, Inc. which allows Direct Response's debit card customers to load their cards at four leading banks with over 10,000 bank branches nationwide. This agreement was facilitated through the PayStar Corporation's (PINK SHEETS:PYST) exclusive marketing agreement with EPS.
Direct Response Financial Services' debit cardholders may load their debit cards at any participating bank using a custom-printed deposit slip which allows for electronic tracking of deposits to the debit card account and automatic transfer from the depositing bank to the issuing bank. Deposits made in this manner are typically available the next banking day. Direct Card Services, the marketing subsidiary for Direct Response Financial Services, will include the EPS deposit slips with its card issuance envelope.
"We were looking for an immediate and reliable means for our debit card customers to re-load their stored value cards," said T. Randolph Catanese, Managing Member of Direct Card Services, "With EPS we can now offer our debit card customers access to over 10,000 retail banking locations." Mr. Catanese went on to say, "The EPS deposit slips allow for immediate crediting to the debit card with the security and reliability of a traditional bank making this network truly beneficial to our customers."
According to William D. Yotty, PayStar CEO, "Our staff has worked closely with Optimum Pay and EPS to customize a deposit program that addresses the unique stored value and prepaid MasterCard(R) initiatives at Optimum Pay. We look forward to national penetration with their platform."
Optimum Pay's President and COO, Edward Kim, remarked, "Direct Card Services continues to expand its loading network through its relationship with our company. By adding EPS to our existing network Direct Card Services has expanded its network to four of the leading banks in the U.S. including all of their retail locations. Also, because of EPS deposit slips customers of Direct Card Services can use ATMs and drive-up windows to deposit funds to the debit card without ever entering a bank partner location. This makes EPS even more user friendly."
Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.
Direct Response Financial Services, Inc. (OTC Bulletin Board:DRFL)
Contacts
MCC Financial Services
Dilek Mir
(310) 453-4667 ext. 235
Email: ir@mccglobal.com
Website: www.drfs.net
Source: Business Wire
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