Discover Card Becomes Exclusive and Official Credit Card of the AFL14 February 2007
NEW YORK - The Arena Football League and Discover Card have entered into athree-year agreement that designates Discover Card as the Exclusive andOfficial Credit Card of the AFL and its member teams. Terms of thethree-year deal were not disclosed.
"We're very excited to enter into this unique agreement with Discover Card,"said WILL WILSON, executive vice president, AFL Properties. "Our partnershipgives Discover Card the opportunity to reward its Cardmembers with exclusivebenefits at AFL games and similarly allows us to introduce the AFL to morefans."
The first 500 fans that show their Discover Card, or apply for one, at AFLentry gates at all games will receive Discover Card and AFL co-brandedt-shirts. Fans who wear the t-shirt during the game will have theopportunity to participate in special in-game promotions and the chance towin prizes.
"We are very excited to partner with the AFL as we have a shared mission toconsistently exceed our customers' expectations," said MARGO GEORGIADIS,Chief Marketing Officer for Discover Financial Services. "Our partnershipwill provide Discover Card unique opportunities to deepen our relationshipwith AFL fans, while delivering meaningful benefits to our Cardmembers atthe local team level."
The partnership will deliver on both local and national levels. All teamswill wear a Discover Card branded patch on the left side of the team's darkjersey. Other in-arena activation includes dasherboards, jumbotronannouncements, and a discount on team purchases where applicable.
Source: oursportscentral
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