Wilmington, DE (May 28th, 2006) - FR Lewis Financial Services, Inc., a leader in the affinity marketplace, announced today that they have been chosen by the Missouri Nurses Association, the voice of registered nurses in Missouri, to lead the organization s affinity credit card program.

After careful consideration between three major affinity analysts, FR Lewis Financial Services, Inc. was awarded the winner for the Missouri Nurses Association s contract. FR Lewis Financial Services, Inc. will provide consulting services for the Missouri Nurses Association to assist their affinity credit card program. FR Lewis Financial Services, Inc. help groups and organizations select the bank partner that provides the best overall compensation package and the most benefits for its members.

FR Lewis Financial Services, Inc. was selected over their competition because of their guarantee to provide the Missouri Nurses Association with more options and products for their affinity program to help them select the most rewarding compensation package for their organization. FR Lewis Financial Services, Inc. s compensation is based on improving the group's current program or the consulting services are free.

"From the start, we were attracted to FR Lewis Financial Services, Inc. s experience," says Belinda Heimericks, CEO of the Missouri Nurses Association. "Since then, we have been impressed by their expertise. FR Lewis Financial Services, Inc. has over thirty years of combined experience in the affinity credit card marketing field, and their expertise is unparalleled. We understand that their services are a win-win situation for us; we don t pay if they cannot find us a better program. Our members work hard to provide the best for their patients everyday, and in return, we work hard to represent the Missouri nurses. It is fantastic to have a company like FR Lewis Financial Services, Inc. on board who we know will work hard to find us the best affinity program out there."

"The Missouri Nurses Association is an organization devoted to excellence," says Scott Stewart, Managing Director of FR Lewis Financial Services, Inc. "We are very excited to be helping them find the best solutions for their association and their members. They are an organization based around the profession of helping others. The key to our affinity marketplace success is our increased client attention. The performance of an affinity campaign relies on communication between the client and the sponsoring bank. FR Lewis Financial Services, Inc. guarantees that our clients are not left in the dark."

ABOUT THE MISSOURI NURSES ASSOCIATION

The Missouri Nurses Association is a constituent member of the American Nurses Association. MONA takes pride in being the voice of registered nurses in the state of Missouri. They are the only full service professional organization in Missouri representing over 79,000 registered nurses. The Missouri Nurses

Association is currently a member of several state coalitions including the Missouri Cancer Consortium, the Missouri Nursing Coalition and the Missouri Institute of Community Health.

For more information visit: www.missourinurses.org

ABOUT FR LEWIS FINANCIAL SERVICES, INC.

FR Lewis Financial Services, Inc. is a consulting leader in affinity credit card marketing. They have given organizations a refreshing new perspective on the potential of affinity business including full assessment of the profitability that the group contributes to the issuing bank, highly competitive financial packages and the most up to date trends and tactics in the industry. They also offer their members a diverse portfolio of the most competitive products in the market including: credit and debit cards with the greatest rewards, high yield CD's and a wide arrange of insurance products.

For more information contact: Scott Stewart, Phone: 302/593-1781

PR AGENCY CONTACT Diana R. Lang 102 W. Pennsylvania Avenue, Suite 406 Towson, MD 21204 Phone: 410/982-6385 Fax: 443/270-0500 www.dalaigroup.com diana.lang@dalaigroup.com

Source: prleap