Smith added, "The environment in today's mortgage industry has becomeincreasingly competitive for credible sales leads and having a solutionthat tells us how our branches, loan officers, and lead providers areperforming is critical to short- and long-term success."

Mortgage lenders make a significant investment when they empower agentswith mortgage leads. In order to properly handle the leads, they verifythat the lead providers are selling quality data, and then make certainthat the loan agents are successfully managing and following up withpotential customers in an efficient manner. The LeadROI softwareautomates, tracks and gives visibility into the lead to loan lifecycle somortgage companies, direct lenders, and financial institutions improveinefficiencies in their sales process.

Webmerge Software builds custom-made, workflow efficiency software for avariety of enterprise applications within the banking and financialservices industries. The company's premier product, LeadROI, was developedspecifically for the mortgage industry; however, each client application iscustomized based on the business model and needs of that particularcompany.

About Morgan Financial, Inc.

Morgan Financial is a mortgage lending firm that provides funding forresidential, commercial and investment properties. Founded by Morgan Smithin 1995, the company's extensive network of lenders provides competitiverates in the ever-changing real estate market, regardless of the borrower'scredit history. The firm's professional loan agents, located in 23 states,have provided quality service while helping thousands of families obtainthe right home loans for their particular needs. For information onbecoming a Morgan Financial Loan employee, call (866) 889-6928 or visitwww.morganlending.com

About Webmerge Software

Webmerge Software, creator of LeadROI, develops commercial softwareapplications using the latest techniques and strategies for organizationsranging from small businesses to Fortune 500 companies. Its software helpscompanies maximize their technology investments by lowering costs throughmore functional software applications. As a complete technology partner,Webmerge provides business process analysis, system design, informationmodeling, network security and scalable software development. Webmergehelps its clients to become more profitable through a more efficient flowof information and streamlined processes. For more information, visitwww.webmergesoftware.com

About LeadROI

Webmerge Software's proprietary LeadROI was created specifically for thehome mortgage industry to manage the process of collecting, rapidlydistributing, and controlling distribution of home mortgage inquiries tomortgage brokers and direct-lender loan officers. LeadROI is aproductivity tool that improves the loan officer's ability to monitor andcontrol the lead completely through the sales cycle, ultimately closingmore transactions through improved response time and customer service. Formore information, visit www.LeadROI.com

Media Contact:John ThatcherHKA, Inc.714-426-0444Jthatcher@hkamarcom.com

SOURCE: Webmerge Software

Source: marketwire