(PRWEB via PR Web Direct) March 20, 2006 -- As MEM Consumer Finance Ltd continues to grow, one of its core brands, My Payday Loan (http://www.mypaydayloan.co.uk ) has appointed Alister Comrie of The Maasai Consultancy as their professional marketing consultant.

Alister will be developing an ongoing and comprehensive marketing strategy for My Payday Loan, including looking away from the traditional online advertising of the cash advance internet market.

He explains, "The online consumer market has a limited number of users and My Payday Loan has a significant share of the market space for payday loans. There are many people out there who would benefit from a financial product which helps remedy short term cash needs who simply do not know the alternative exists. These same people are having to pay additional charges on unauthorised overdrafts and credit card over limit fees. A payday loan allows them to budget for unexpected outgoings the following month rather than struggle to find the cash for their immediate needs."

Alister's extensive market development experience has been gained working with clients such as HSBC, PricewaterhouseCoopers, Boeing, Motorola and Sony over the last 15 years. In addition he has headed up client pertations at advertising agencies that include WPP 141, Saatchi's, Publicis, and Lintas.

Alister will be working on a variety of marketing projects for My Payday Loan and MEM Consumer Finance Ltd, creating additional consumer awareness for them and for the industry as a whole. "People need to be aware that short term loans do not come only in the form of check cashing or pawn broking for the sub-prime market. Payday loans provide a lifestyle cash option for the prime and near prime consumer to allow them to manage their finances on a month by month basis. This is an extremely exciting market development and one that we can see delivering real life enhancing benefits to the majority of the UK's population."

Kirsty Auchincloss, COO of MEM Consumer Finance Ltd says, "The addition of Alister to the My Payday Loan team is a great coup for the business. Look out for the fruit of his labours coming soon!"

NOTES TO EDITORS:

http://www.mypaydayloan.co.uk offers loans between 80 and 1000 pounds (subject to status) repayable on the customer's next payday. Payday loans are helpful to people to bridge unexpected financial shortfalls or provide additional funds from time to time as the need arises.

Applying for a payday loan could not be easier. Anyone finding themselves caught unexpectedly short before payday just needs to go online to http://www.mypaydayloan.co.uk and fill out the bespoke application form which is then automatically processed. The customer is immediately given an indication of whether or not they qualify for a loan and provisionally and for how much they would be approved. They are can then send the necessary documentation across quickly and, if approved, have their funds deposited the same day.

Existing customers have it even easier. In most cases they can complete loan renewals online, always helpful in the event they need that little extra cash.

My Payday Loan is a trading name of MEM Consumer Finance Ltd, a wholly owned subsidiary of MEM Capital plc.

For more information contact:

Kirsty Auchincloss, COO, MEM Consumer Finance Ltd

Tel: 0871 550 0072

Source: prweb