Today, MyPublicInfo and
Edentify, Inc. (OTC BB: EDFY) jointly announced a powerful new way
consumers will be able to retrieve, review, and control information in
their public record, and ensure it's accurate and safe from identity
thieves. Edentify will provide an Identity fraud risk score to
MyPublicInfo's customers and will complement MyPublicInfo's Public
Information Profile (PIP), an industry-leading background check that lets
consumers easily access and analyze their public records.

MyPublicInfo (www.MyPublicInfo.com) aggregates the public records of over
5,000 businesses, financial institutions, government agencies, and other
sources to provide a comprehensive personal profile that's easy for any
consumer to understand. By offering Edentify's (www.Edentify.us) patented
identity fraud assessment, detection, and prevention technologies,
MyPublicInfo can offer its customers a service that quickly and accurately
scans customers' public records for suspicious activity commonly associated
with identity fraud. In addition, Edentify's technology helps MyPublicInfo
offer analysis of suspicious activity to provide each client a 'risk score'
that indicates how much their identity has been compromised, if at all.

"Edentify's identity management solutions are used by financial
institutions to detect and stop identity fraud, and now that fraud
prevention technology is available to protect our customers from the
potentially devastating impact of identity theft," says Dr. Harold Kraft,
CEO of MyPublicInfo. "We will now detect identity fraud with more accuracy.
Edentify's risk score will especially accelerate the process whereby we
determine whether an inconsistency is identity fraud or identity
confusion."

Highlighted Links

http://www.mypublicinfo.com
http://www.edentify.us

Terrence DeFranco, CEO of Edentify, agrees: "MyPublicInfo's significant
market penetration over the past year built the ideal opportunity for
Edentify to enter and capture a share of the consumer market. The company
has an excellent track record of giving people more of the tools they need
to properly manage their public records, and protect themselves from the
impact of identity theft," he says. "We're thrilled to integrate our robust
fraud detection tools into the consumer market and be a part of
MyPublicInfo's unique efforts to empower individuals with the tools
necessary to find and fight identity fraud."

About Edentify

Edentify, Inc. (www.Edentify.us) is one of the leading organizations
dedicated to developing and deploying technology solutions utilized in
preventing identity theft and fraud. Edentify has intellectual property
rights to two solutions aimed at detecting and preventing identity fraud.
The first is a patented information-based solution that analyzes identity
information of individuals in large corporate and government databases, and
is capable of detecting and scoring incidents of identity manipulation and
potential fraud (Identity Quotient Index™). The second intellectual
property is a unique biometric solution (technology-based solution)
marketed through the company's wholly-owned subsidiary, InMotion
Biometrics, Inc. ("IMB"), that combines face and voice recognition
technologies for authenticating the identity of an individual. Edentify
sells its solutions directly, and through channel partners, in the
financial services, healthcare, and government sectors. Future plans
include the development of an integrated product that combines our
information-based ID manipulation detection capability with IMB's biometric
technology, thereby enabling more accurate enrollment and, subsequently, a
more reliable identity protection system.

About MyPublicInfo

MyPublicInfo, Inc. (MPI) was founded in Arlington, Virginia in 2004 to
provide consumers with consumer background check and identity
theft-prevention information and tools. MPI sells the most extensive
background report available through the MyPublicInfo.com web site, partner
web sites, and other marketing channels. For more information or orders,
please go to www.MyPublicInfo.com.

NOTE TO PRESS:

Comprehensive resources are available for this story, including people
and/or product photographs, company and/or product logos, executive
interviews, industry sources, analyst contacts, answers to frequently asked
questions, industry research and data, white papers, corporate and product
briefs, and more. Please contact Mike Lizun at Gregory FCA, at 610-642-8253
or Mike@GregoryFCA.com.

Forward-Looking Statement Disclaimer

This press release may contain forward-looking statements that are made
pursuant to the safe-harbor provisions of the Private Securities Litigation
Reform Act of 1995. Statements of future goals and similar statements
reflecting other than historical facts constitute forward-looking
statements. These forward-looking statements involve a number of risks and
uncertainties, which are described in Edentify's filings with the
Securities and Exchange Commission. The actual results may differ
materially from any forward-looking statements due to such risks and
uncertainties. Edentify undertakes no obligation to revise or update any
forward-looking statements in order to reflect events or circumstances that
may arise after the date of this release.

MyPublicInfo Press Contact:
Alexandra Brunais
Terpin Communications
310-821-6100, ext. 103
E-mail: Alexandra@Terpin.com
Edentify Press Contact:
Mike Lizun
Gregory FCA
610-642-825
E-mail: Mike@GregoryFCA.com
SOURCE: MyPublicInfo

Source: marketwire