TransUnion, a leading global information solutions company, today announced that National City Corporation has selected TransUnion's advanced cross-sell marketing solution. National City Corporation, one of the nation's largest financial holding companies, has an extensive Midwest banking network and also serves selected markets nationally.

The foundation of the TransUnion solution is advanced analytics and decisioning technologies that correlate information on a consumer's credit report with National City's own underwriting criteria. Based on this analysis, National City will be able to adapt its offerings in real-time to individual customers, thereby increasing the potential profitability of existing accounts. The solution will be implemented at every customer touch point, including the company's Web site, call center and branch locations.

"The dynamic and sophisticated nature of TransUnion's solution will enable us to make the right offer at the right time to the right customer," said Janis Lyons, president, National City Card Services. "We chose TransUnion because its technology is scalable and easy to deploy. It also allows us to make high-volume, individualized decisions. TransUnion took a consultative approach by first understanding our business concerns and building a platform tailored to our needs."

The unique cross-sell offering is part of TransUnion's comprehensive suite of portfolio management solutions that enable businesses to better leverage informative consumer and market data to maximize account and portfolio profitability. The flexible and scalable nature of the technologies allows users to seamlessly handle large volumes of data from multiple internal and external databases to make more informed business decisions.

"TransUnion is dedicated to delivering comprehensive solutions that not only solve customers' unique business problems, but drive performance, efficiency and profits," said Mike Kiyosaki, executive vice president of TransUnion's Analytic Decision Services group. "We are pleased National City selected TransUnion to deliver this powerful solution and look forward to other opportunities where we can maximize our relationship."

About TransUnion

TransUnion is a leading global information solutions company that customers trust as a business intelligence partner and commerce facilitator. TransUnion offers a broad range of financial products and services that enable customers to manage risk and capitalize on market opportunities. The company uses leading-edge technology coupled with extensive analytical capabilities to combat fraud and facilitate credit transactions between businesses and consumers across multiple markets. Founded in 1968, Chicago-based TransUnion employs 4,100 associates that support clients in more than 30 countries. Visit us at TransUnion.com.

About National City

National City Corporation (NYSE:NCC), headquartered in Cleveland, Ohio, is one of the nation's largest financial holding companies. The company operates through an extensive banking network primarily in Ohio, Indiana, Kentucky, Michigan, Missouri and Pennsylvania, and serves customers in selected markets nationally. Its core businesses include commercial and retail banking, mortgage financing and servicing, consumer finance and asset management. For more information about National City, visit the company's Web site at NationalCity.com.

Graphics and/or photographs to accompany this release can be obtained by members of the media by contacting Jason Nierman (jnierma@transunion.com) at 312-985-3059 or Cliff O'Neal (coneal@transunion.com) at 312-985-2540.

Source: Business Wire