Wells Fargo Home Mortgage and No. 1 Bestselling Author David Bach Launch the Great American Homeowner Challenge(TM)29 December 2005
As thousands converge on New York City's Times Square to celebrate the New Year, the nation's leading retail mortgage lender and one of the nation's bestselling authors will be on hand to motivate the crowd by kicking off the first year of The Great American Homeowner Challenge.
The Challenge is a three-year effort between financial coach and No. 1 bestselling author, David Bach, featuring his latest book The Automatic Millionaire Homeowner, and founding sponsor Wells Fargo Home Mortgage. The Automatic Millionaire Homeowner, due to hit shelves this March, is Bach's most recent accomplishment in his successful book series. Specific and topical, The Automatic Millionaire Homeowner speaks to renters, buyers and current homeowners encouraging homeownership as the first step towards reaching your financial goals, and achieving financial freedom. Based on this book, Bach's company -- FinishRich Media -- and Wells Fargo Home Mortgage have created The Great American Homeowner Challenge, a financial literacy campaign designed to stimulate, educate and help 10 million Americans to buy a first home, second home, or investment property in the next three years.
On New Year's Eve, representatives from Wells Fargo Home Mortgage and FinishRich Media will welcome revelers as they enter Times Square and by giving out Challenge promotional materials, including a free chapter from The Automatic Millionaire Homeowner to help get participants started on the path to homeownership. Details of The Challenge will unfold throughout 2006 with a series of events including free educational consumer expositions in 14 major cities where Bach will speak.
For more information, please visit http://www.finishrich.com and http://www.wellsfargo.com/challenge .
About David Bach and FinishRich Media
David Bach is an internationally recognized financial expert, bestselling author and the creator of the Finish Rich book and seminar series from which millions of people have benefited. Bach has written six consecutive national bestsellers including The Automatic Millionaire, Start Late, Finish Rich, Smart Women Finish Rich, Smart Couples Finish Rich, The Finish Rich Workbook and The Automatic Millionaire Workbook.
Wells Fargo Home Mortgage is the nation's No. 1 retail mortgage lender* and one of the country's leading servicers of home mortgages. The division, which is celebrating its centennial in 2006, operates the country's largest mortgage network from nearly 2,400 mortgage and Wells Fargo banking stores and the Internet. Based in Des Moines, Iowa, it services loans for more than 5 million customers nationwide.
*Based on year-end 2004 statistics compiled by Inside Mortgage Finance -- Feb. 18, 2005
Source: prnewswire
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